Category: Documentation

Uninstall Plugin

Uninstall

The uninstall feature will completely remove the cd-ad-sponsor tables from your WordPress installation.

CAUTION It is strongly recommend that you backup your database files before you attempt to uninstall the cd-ad-sponsor plug-in.

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Excluded IPs

Excluded IPs

Excluded IPs are compared to the user IP address to determine whether a click-through is registered for a Sponsor Ad. This exclusion is necessary to prevent false clicks, such as when the site administrator tests a displayed ad link. This feature is provided to accurately track CPC and CPM statistics in the cd-ad-sponsor plugin only.

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Default Options

Default Options

cd-ad-sponsor manage default options.The default options allow you to define the global settings relating to your sponsor ads. It is recommended that you define the purchase URL and the alt/title tag text for use with the default ads you specified for each zone.

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Manage Reports

Banner Report

The Banner Report page provides an overview of the current performance of each ad as well as a listing of all user-defined reports. Default reports provide a performance overview of each ad, while user-defined reports provide a more segmented view. User-defined reports are available to submit to your sponsors for billing purposes.

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Manage Schedules

Manage Schedules

Ad Schedules allow you to specify the Sponsor Ads displayed at a particular location (or zone) within a specified time frame. The Sponsor Ads displayed are the result of your prior definitions for the program and revenue type. The Click-through and Impressions column indicate the total counts during the scheduled time period.

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Manage Banners

Manage Banners

Banner Ads represent the image- or script-based advertisement for a specific site or product. Script-based Ads are usually obtained through Google, Amazon, etc. Image-based Ads have preference over any Script-based Ad definition. If both Image- and Script-based Ads are defined, the Image-based Ad is used.

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Manage Zones

Manage Zones

Zones define the location or position within your theme where qualified Ads are placed. You are not limited to the number of zones you can define, however, I recommend that you only define the minimum number of zones necessary to present your ads as desired within the current theme. You can easily create a visually undesirable page by polluting your content with too many ads.

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Manage Revenue

Manage Revenue

Revenue Types describe the monetary purpose of an ad. You sell Ads based on the zone and Revenue Type. Revenue Types are pre-defined as CPC (Cost Per Click), CPM (Cost Per Thousand impressions), or CPD (Cost Per Day). If you participate in a PPS, REV, or other Sponsor Program Type not based on user performance, use the Revenue Type, OPEN.

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Manage Programs

Manage Programs

Sponsor Programs represent the various payment program types for a specific site or product offered by a sponsor, such as PPS. Some sponsors offer more than one option for each program type, such as with or without a trial period. You should define each Program Type you wish to use for each Sponsor. Each Program Type you define is later assigned to one or more Banner Ads.

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Manage Sponsors

Manage Sponsors

Sponsors are your clients. You either sell ad spots to a sponsor, or subscribe to their affiliate program. Either way, you obtain ads to display on your site from your sponsors. The Manage Sponsors page displays a list of all the currently defined sponsors for your blog.

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